As a member of what the media calls the “Millennial” generation, I’m supposed to be always chasing after the latest and greatest in new technology. But in a lot of ways, I’m actually very old fashioned. I only just recently got active on Twitter. I’m still not quite sure why I should use the Story feature on my Instagram. And, like a creature out of the ancient past, shrouded in myth, I used Photoshop to create web design comps. I cut my teeth in design school using Photoshop for web design work, and liked the ability to control my designs to finest detail. But the question lingered … what if there was a better way? Was it time to brush off the cobwebs, leave my dark and forlorn lair, and seek a new design tool?
We need to stop looking down!
We are becoming a society that looks at our phones more than we look at the world around us. The small screen is a window to the world that whole generations look through, is giving them such a wider view of the world with so much more at their fingertips. Using an iPhone, iPad, Android, even Apple Watch has become everyday life, part of our routine.
Technology has always defined wealth and power in the world. Those who controlled it had the power, from developing more efficient farming tools, to industrialization, to the information and coding era we live in today. These technologies have one thing in common: they were completely dominated and controlled by people. Nonetheless, things are changing... again.
In advertising, innovation is the name of the game. At this point in time, most people filter out the relentless television and internet advertisements that attempt to sway them. It's time for something different, something novel.