More Than Custom Emojis – What Polygram’s Facial Recognition Software Could Mean for Developers

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I’m no social media junky, but even the most reclusive internet user would be hard pressed not to download Polygram. That’s because this budding social network has found a way to make emojis more, well, emotive. The secret? Facial recognition software, which harnesses your devices front-facing camera to generate emojis that match your expression. Kind of like this:

How Does It Work?

The app’s built-in AI analyses a sequence of images captured on your phone or tablet’s graphics card to render an emoji that fits your mood. Easy right? It’s fast too. Whether you’re feeling happy, sad, excited, bored or anything in between, Polygram will take whatever is showing on your face and turn it into an emoji within 20 milliseconds – a short enough delay that it’s barely perceivable.

Let’s Talk About Data

Polygram offers a robust analytics package, which allows you to track a lot more than just “likes”? As users look at your content and their facial expression changes, Polygram records the newly created emojis on an onscreen sidebar in realtime. The app also logs the duration a users spend on a single post, as well as their demographic and regional information. By the way, did I mention that all of these metrics are freely accessible to content producers?

Plus, Polygram gives its members the option to “fog” their photos (think of your bathroom mirror after you step out of the shower), as a means of preventing screenshots of private images. Anyone looking at a fogged image can swipe to see a small portion. But the entire picture is never revealed, since the fog always returns as different sections of the photo are brought into focus.

Great, a New Social Media Platform. What Part of This Is Exciting for Web Developers?

Polygram is considering making its software tools available to create other applications, which could be huge especially for advertising. Imagine instantaneously receiving qualitative yet measurable feedback gauging how consumers react to your promotional materials; or being able to see which demographic spends the most time interacting with your product, while pinpointing the region where your campaign is gaining the greatest amount of traction. Even Polygram’s “fog” feature could be applied to come out with engaging publicities that have consumers swipe to reveal things like promo codes or new product announcements.

Advertisers aren’t the only group that stands to benefit from Polygram’s software tools. Healthcare practitioners working in telemedicine could use Polygram’s emojis and facial recognition software to better understand how patients respond to treatment. Alternatively, e-learning platforms could more effectively monitor how long students take to grasp new concepts and master material.

Nonetheless, it may be a while before Polygram’s software tools are available to the rest of us. In the meantime, remember that implementing new technologies into your online presence requires expertise, and click on this video to learn more about Polygram:

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